By: Raegan Cleary
Recently CoverGirl shook up the makeup world by announcing that 17 year old, high school student James Charles would join celebrities such as Katy Perry and Zendaya as a spokemodel for CoverGirl. Charles has no formal makeup training and only started posting on Instagram a year ago when he began doing makeup on his friends. Since then he’s gotten 650,000 followers on Instagram. A few months later Charles launched a YouTube channel that now has over 70,000 subscribers. Just last week, CoverGirl added another new spokesmodel, 24 year old beauty vlogger Nura Afia. Afia started watching YouTube videos five years ago during her downtime as a stay at home mom. Half a decade later, Afia is making history as the first Muslim women to wear a hijab for a major cosmetics campaign. The campaign is for a new mascara that is supposed to universally work on all types of eyelashes. She, along with Charles and other spokesmodels will be featured on a billboard in Times Square and a TV advertisement, so keep your eyes open.
What do you think about CoverGirl creating so much diversity in their latest campaign? Let us know in the comments down below!